These dang bottles have been sitting up at the front counter of Ulta forever now, and I had managed to not purchase them by incredible manifestations of willpower. However, a girl can only resist the pull of longer and thicker lashes for so long.
Benefit promotes this mascara with some pretty remarkable marketing claims:
"94% saw dramatic length and volume. 90% saw base-to-tip curl. 94% saw visible lift. 100% saw long-wearing results".
The wand reminds me quite a bit of the Givenchy Phenomen'eyes wand at the tip due to the small bulb of bristles there that are supposed to help lift and curl your lashes when used vertically.
The formula is jet black and is REALLY thick, as you can see in the photo above. This makes application a little tricky because it wants to stick to everything and can end up looking a bit spiderweby in the lashes if you aren't careful to remove extra product in the wand before applying. Trying to comb it out after it really difficult, too. Wiggle it a bit during application to make sure you get the product in there really well, and go slow to avoid a mess. The thickness of the formula makes it hard to apply evenly if you go too fast.
Did it do what it was supposed to? Let's see.